What Information About Me Is Collected and Stored?
We collect two basic types of information from you in conjunction with your use of the Sites, personal information and non-personal information. Personal information is information that you may supply to us, as described more fully below, i.e., when you place an order. Personal information is any information that can individually identify you and includes, among other things, your name, e-mail address, telephone number, postal address, credit card, billing and contact information. Non-personal information includes information that does not personally identify you, but it may include tracking and usage information about your location, demographics, use of the Sites and the Internet.
As a general matter, you can browse the Sites without submitting your personal information to us. However, there are a number of circumstances in which you may supply us with your personal information. The following lists the most common ways in which we may collect your personal information.
- Registration for an account on the Sites
- Purchases on the Sites
- Sign up to receive e-mail newsletters or e-mail alerts from us
- Sign up to receive e-mail offers from Company or Company partners
- Request for customer service or other assistance
- Participation on social media accounts involving Company, our Sites and our brands
- Any other place on the Sites where you knowingly volunteer personal information
Collection of Personal Information From or Through Social Media Sites
When you interact with any Company property page or account on a social media platform, such as Facebook, Twitter, Google+, LinkedIn, YouTube, or Pinterest, we may collect the personal information that you make available to us on that page or account including your account ID or “handle.” However, we will comply with the privacy policies of the corresponding social media platform and we will only collect and store such personal information that we are permitted to collect by these social media platforms. If you choose to link or login to your Company account with or through a social networking service, Company and that service may share certain information about you and your activities.
In addition, when you interact with the Sites, we may collect certain information that does not identify you individually and our servers may automatically keep an activity log of your use of our Sites (“Non-Personal Information”). Generally, we collect and store the following categories of Non-Personal Information:
- Demographic data such as age, gender, and five digit zip code as part of collecting personal information
- Neighborhood information
- Device information about your computer, mobile device, or other device that you use to access the Sites. This information may include IP address, geolocation information, unique device identifiers, browser type, browser language, and other transactional information.
- Usage information about your use of the Sites. This information includes a reading history of the pages you view. We use this information to provide you a more customized experience on the Sites.
- Additional “traffic data” such as time of access, date of access, software crash reports, session identification number, access times, and referring website addresses.
- Your search terms and search results.
- Other information regarding your use of the Sites.
Collection of Your Source IP Address/Location Information
We collect and store your device’s source IP address which may disclose the location of your device at the time you access the Sites. Advertisements and certain content may be directed to you as a result of this data.
In addition, in some cases the Sites can deliver content based on your current location if you choose to enable that feature. If you enable that feature, your current location will be stored locally on your device which will be used by the Sites to serve you certain content tied to your location. If you elect to have your location-based searches saved to your history, we will store such information on our servers.
Collection of Personal and Non-Personal Information From Other Sources
We also may collect and store information about you that we receive from other sources (including by us from our offline interactions with you) to, among other things, enable us to update and correct the information contained in our database and to better customize your experience on the Sites.
You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but, if you prefer, you can usually modify your browser setting to decline cookies. If you delete your cookies or if you set your web browser to decline cookies, some features of the Sites may not work or may not work as designed. For more information on cookies and how to disable them, you can consult the information provided by the Interactive Advertising Bureau at www.allaboutcookies.org.
We may also use web beacons or flash cookies. A web beacon or flash cookie (also known as “action tags”, “tracer tags”, or “single-pixel gifs”) is an invisible graphic on a web page that is programmed to collect non-personal information about your use of a given website.
We may also use “Web Storage” to store data about your use of our Sites. Web Storage is a feature in some browsers that permits websites to store data within your browser rather within a cookie. This should make this data more secure and make your browser perform better.
We work with third-party advertising companies, such as Facebook, who utilize flash or enhanced cookies or web beacons to better provide measurement services as well as targeted advertisements about goods and services that may be of interest to you. These partners do not have access to or use your name, address, e-mail address, telephone number or other personal information from us. They may, however, anonymously track your Internet usage across other websites in their networks beyond these Sites. To learn more about the use of this information or to choose not to have this information used by our third-party advertising partners by opting out please visit the Network Advertising Initiative by clicking http://www.networkadvertising.org/managing/opt_out.asp
Is Personal Information Collected From Children?
Company does not knowingly collect personal identifiable information from children under 13 years of age. If you are under 13 years of age you should not provide personally identifiable information to Company.
How Do We Use Your Information?
We use the information we learn from you to help us personalize and continually improve your experience on the Sites. We may use your Personal and Non-Personal Information in the following ways:
- Provide you with the content, products and services you request
- Communicate with you about your account or transactions with us and send you information about features and enhancements on or to our Sites
- Communicate with you about changes to our policies
- Personalize content and experiences on our Sites, including providing you recommendations based on your preferences
- Send you newsletters, offers and promotions for our products and services, third party products and services, or special events by e-mail, or other another medium
- Provide you with advertising including advertising based on your activity on our Sites or activity on third party sites and applications
- Administer promotions
- Optimize or improve our products, services and operations
- Detect, investigate, and prevent activities that may violate our policies or be illegal
- Perform statistical, demographic, and marketing analyses of users of the Sites and their purchasing patterns
Combination of Your Personal Information
We use the information from one portion of the Sites on other portions of Sites in our network of Sites, all of which are owned and operated by Company, and we may combine information gathered from multiple portions of the Sites into a single customer record. We may also use and/or combine information that we collect off-line or we collect or receive from third party sources to enhance, expand, and check the accuracy of your customer records.
Who Do We Provide Your Information To?
We may use third parties, subsidiaries, affiliates and partners to perform functions on our behalf, such as hosting, billing, content syndication, content management tools, social media integration, marketing, analytics, customer service, fraud protection, etc. These entities have access to the Personal Information needed to perform their functions and are contractually obligated to maintain the confidentiality and security of that Personal Information. They are restricted from using, selling, distributing or altering this data in any way other than to provide the requested services to the Sites.
Business Partners and Third Parties
We may also use or disclose Personal Information if required to do so by law or in the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process served on us or the Sites; (b) protect and defend our rights or property, the Sites or our users, and (c) act under emergency circumstances to protect the personal safety of us, our affiliates, agents, or the users of the Sites or the public.
Use of Non-Personal Information
We may disclose or share Non-Personal Information (or other information, other than Personal Information) in any other manner that we deem appropriate or necessary. Among other things, we will disclose Non-Personal Information to third parties to help us determine how people use parts of the Sites and who our users are so we can improve our Sites. We will also disclose Non-Personal Information to our partners and other third parties about how our users collectively use the Sites.
What Steps Are Taken To Keep Personal Information Secure?
We are concerned about ensuring the security of your Personal Information. We exercise great care in providing secure transmission of your information from your device to our servers. Personal Information collected by our Sites are stored in secure operating environments that are not available to the public. Our security procedures mean that we may occasionally request proof of identity before we disclose your Personal Information to you. Please understand, however, that while we try our best to safeguard your Personal Information once we receive it, no transmission of data over the Internet or any other public network can be guaranteed to be 100% secure.
What Happens When I Link To or From Another Website?
Notice to Non-US Users
How Do I Opt-Out or Correct Information About Me
You may always opt-out of receiving future e-mail messages and newsletters from us. We provide you with the opportunity to opt-out of receiving marketing from us by going into your profile settings and choosing the appropriate options or by clicking “unsubscribe” found at the bottom of list service emails.
Your California Privacy Rights
California Civil Code Section 1798.83 permits customers of Company who are California residents to request certain information regarding its disclosure of their personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to firstname.lastname@example.org.